A well written news release or press release, efficiently distributed to editors, websites and thousands of news outlets, is one of the most effective and cost efficient marketing initiatives available. By definition, publicity placements or "pick-up" is free, and can generate awareness far greater than expensive advertising.
The keys to achieving news placements are persuading editors to notice your release with a compelling title, and following through with content that is newsworthy (and not blatant advertising), and distributing the news to the broadest reach of print, broadcast and internet media outlets as possible.
publicity services include the following:
- Review of your News Release Input Form
- Additional research including website read-in and related source materials
- Writing the news release draft using proper formatting for both print and online media requirements
- Converting your image to proper digital format and resolution, with correct image name protocol
- Submitting completed draft and/or image for your approval and edits
- Final writing and editing of news release prior to distribution
- Submitting final draft for your approval
- News release distribution to defined media outlets including up to 10 defined market categories, thousands of opt-in editors, RSS feeds, websites and search engines
- Optional tracking and reporting of placements
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