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DTN News:

New Name Development Website Launched

     Naperville, IL -- January 15, 2008 -- A new resource for business naming, product or service brand naming, tagline development and related services is now available, with an e-commerce website that--like a drive-thru restaurant--takes your order from a menu, and quickly delivers names and related services at reasonable prices.
     Created by brand identity executive Neil Brown, founder of brand consultancy IDeas BIG (brand identity group), Drive Thru NamesTM provides full-service name brand development using such proprietary processes as competitive mapping, brand scoring and Brand OptimizationTM
     "Effective naming is more critical than ever. DriveThruNames fills a need for smaller companies, and even national companies that need breakthrough names, but cannot afford to spend tens of thousands of dollars with a boutique consultancy, or millions with a branding division of an advertising holding company," states founder and chief naming officer Neil Brown.
     In addition to business, product and service names and taglines, DriveThruNames provides an integrated service that includes (website) domain name development, trademark screening and registration, translation screening and publicity services. The site features naming articles, naming and marketing resources, naming strategies and tips, and industry links.


     Drive Thru NamesTM is a full-service brand name development consultancy, specializing in strategic business and product naming. Based in Aurora, IL, Drive Thru Names is a division of RB Communications, Inc. For more information, including a press backgrounder, contact Drive Thru Names at 630.710.4710, or visit

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